0 of 37 steps completed (0%)
1
Foundation & Setup
Conduct Business Information Audit
Document exact business name, address, phone, hours, and service areas in a master spreadsheet
High
Set Up Google Business Profile
Claim, verify, and optimize your GBP with complete information, photos, and messaging
High
Complete Local Keyword Research
Research "service + city", "near me", and long-tail local keywords using multiple tools
High
Analyze Local Competition
Identify top 10 map pack competitors and analyze their optimization strategies
Medium
Establish Technical Foundations
Ensure mobile responsiveness, SSL certificate, fast loading, and local schema markup
High
2
Google Business Profile Mastery
Optimize Primary Category
Choose the most relevant primary category and add 2-4 secondary categories
High
Write Compelling Business Description
Craft 750-character description with value proposition, keywords, and service areas
High
Upload High-Quality Photos
Add 25+ photos including exterior, interior, team, products, and behind-the-scenes
Medium
Set Up Q&A Section
Pre-populate with 10+ common questions and detailed, keyword-rich answers
Medium
Enable Messaging & Booking
Turn on messaging, set up automated responses, and enable appointment booking if applicable
Medium
Create Posting Schedule
Post weekly updates, offers, events, and company news to maintain freshness
Low
3
Website & Content Optimization
Optimize Homepage for Local
Include NAP, service areas, local keywords, and clear value proposition above the fold
High
Create Location-Specific Pages
Build unique pages for each service location with local content and embedded maps
High
Implement Local Schema Markup
Add LocalBusiness, Organization, and Review schema to all relevant pages
Medium
Ensure NAP Consistency
Display identical business information across website footer, contact page, and headers
High
Optimize for Mobile & Speed
Achieve Core Web Vitals standards and ensure mobile-first user experience
High
Create Local Content Strategy
Develop content calendar with local events, community involvement, and area guides
Medium
4
Citation Building & Management
Audit Current Citations
Use tools to find all existing listings and document NAP inconsistencies
High
Claim Major Platform Listings
Optimize profiles on Bing Places, Apple Maps, Facebook, Yelp, and BBB
High
Build Industry-Specific Citations
Submit to relevant trade associations, local chambers, and niche directories
Medium
Fix Duplicate Listings
Identify and remove or merge duplicate business listings across all platforms
Medium
Establish Citation Monitoring
Set up monthly monitoring for citation health, consistency, and new opportunities
Low
5
Review Management & Reputation
Create Review Generation System
Implement automated review requests via email, SMS, and in-person processes
High
Respond to All Reviews
Reply to every review within 24 hours with personalized, professional responses
High