USANA Kids Eat - Non-Profit Website Design & Development
UX/UI Design · Web Development
+300%Conversion Rate
+180%Monthly Submissions
+276%Avg Session Duration
+300%Partnership Leads

USANA Kids Eat

USANA Kids Eat - Non-Profit Website Design & Development

USANA Kids Eat is a charitable initiative by USANA Health Sciences dedicated to eliminating child hunger and improving child nutrition across the US. OVEXBEE designed and developed a compassionate, conversion-optimised website to drive donations, volunteer sign-ups, and sponsor partnerships.

The Challenge

The existing digital presence failed to convey the emotional urgency of the mission or clearly guide visitors toward key actions — donating, volunteering, or partnering. The site also lacked mobile optimisation critical for social media traffic from fundraising campaigns.

Our Solution

Designed an emotionally resonant, mobile-first website with clear conversion funnels for three audiences — donors, volunteers, and corporate sponsors. Developed in React with fast page loads optimised for paid social traffic and integrated donation flow with clear impact metrics.

Measurable Results

+300%Conversion Rate1.2% → 4.8%
+180%Monthly SubmissionsBaseline → +180%
+276%Avg Session Duration0:42 → 2:38
+300%Partnership LeadsBaseline → +4×

Project Highlights

  • Compassionate storytelling design increased donation conversion rate by 300%
  • WCAG 2.1 AA accessibility compliance — inclusive for all audiences
  • Sponsor partnership page drove 4× increase in corporate partnership inquiries
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Project Info

Client

USANA Kids Eat

Category

UX/UI Design · Web Development

Industry

local

Key Results

Conversion Rate+300%
Monthly Submissions+180%
Avg Session Duration+276%
Partnership Leads+300%

Tech Stack

ReactTailwind CSSFigmaDonation IntegrationMobile-First DesignAccessibility (WCAG 2.1)

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