Primo Chalk
Primo Chalk - Fitness Chalk Shopify Store & SEO
Primo Chalk produces premium liquid and block chalk for powerlifters, CrossFit athletes, rock climbers, and gymnasts. OVEXBEE rebuilt their Shopify store on a custom 2.0 theme and executed a content strategy targeting sport-specific chalk queries across all disciplines.
The Challenge
Selling a niche product (fitness chalk) meant competing on branded searches was impossible. Growth required owning the entire informational and transactional keyword cluster around gym chalk, climbing chalk, and powerlifting chalk — topics no competitor had properly covered.
Our Solution
Built a custom Shopify 2.0 theme with Product schema, sport-specific collection pages (powerlifting, CrossFit, climbing, gymnastics), and an educational content hub covering "liquid chalk vs block chalk" comparisons that now dominates featured snippets.
Measurable Results
Project Highlights
- "Liquid chalk vs block chalk" comparison article ranks #1 — 8,900 monthly organic visitors
- Sport-specific collection pages rank Top 3 for "powerlifting chalk", "CrossFit chalk", "climbing chalk"
- Direct Shopify sales now outperform Amazon — higher margins, full customer data ownership
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Project Info
Client
Primo Chalk
Category
Shopify · CrossFit & Powerlifting · SEO
Industry
sports
Live URL
www.primochalk.comKey Results
Tech Stack
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