Green Hill Sports
Green Hill Sports - Global Combat Sports E-Commerce & SEO
Green Hill Sports is a globally recognised combat sports equipment brand — official supplier to IBA boxing, IJF judo, and IMMAF MMA. OVEXBEE optimised their multi-regional Shopify architecture and executed an international SEO strategy across Europe, UK, Russia, Serbia, and Bosnia storefronts.
The Challenge
Running 7 regional Shopify storefronts created canonical conflicts, hreflang errors, and duplicate product descriptions that were costing them ranking positions across all markets. Certification badges (IBA, IJF) were not being leveraged as authority signals in schema.
Our Solution
Audited and fixed all hreflang implementations across 7 storefronts, implemented SportsEquipment + Product schema with certification attributes, unified the content strategy to avoid cross-storefront cannibalisation, and built sport-specific collection pages optimised per region.
Measurable Results
Project Highlights
- IBA/IJF certification attributes in Product schema built unmatched authority in search results
- All 7 regional storefronts now rank independently — zero cross-region cannibalisation
- "Boxing gloves" ranks Page 1 across UK, EU, and Balkan regional storefronts simultaneously
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Project Info
Client
Green Hill Sports
Category
Shopify · Combat Sports · International SEO
Industry
sports
Live URL
www.greenhillsports.comKey Results
Tech Stack
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