EPIC Racewear
EPIC Racewear - Custom Motorsports Apparel Store
EPIC Racewear designs and sells SFI-rated custom racing suits, crew apparel, and karting gear across North America. OVEXBEE rebuilt their WooCommerce store with a custom theme, product configurator integration, and a full technical SEO overhaul targeting motorsports buyers.
The Challenge
Their previous WooCommerce install was weighed down by 19 conflicting plugins, had no Product schema, and ranked for almost no motorsports-related keywords despite being one of the most customisation-friendly brands in the space.
Our Solution
Rebuilt on a custom lightweight WooCommerce theme with Product + Offer schema on every SKU, a custom configurator for suit designs, optimised category architecture targeting racing disciplines (karting, drag racing, oval), and a content hub covering SFI rating guides.
Measurable Results
Project Highlights
- Custom suit configurator integrated natively — eliminated slow third-party app dependency
- Product schema rich results now show price, availability, and ratings directly in Google
- SFI rating buying guide ranks #1 across Canada — 4,200 monthly organic visitors
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Project Info
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Tech Stack
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