Capelli Salon Dallas
Capelli Salon - 5-Location Luxury Hair Salon Website & Local SEO
Capelli Salon operates 5 premium hair extension and colouring studios across Dallas and Austin, Texas. OVEXBEE built a location-architecture WordPress site with individual location pages, BeautySalon schema per branch, and a Local SEO campaign that put all 5 locations in the Google Maps 3-Pack.
The Challenge
With 5 locations across DFW and Austin, Capelli needed each branch to rank independently in its local market — not compete with each other. Poor URL structure and duplicate content across location pages was causing Google to ignore 4 of the 5 locations entirely.
Our Solution
Rebuilt with individual SEO-optimised location pages per branch, unique NAP (Name/Address/Phone) schema for each, a review acquisition system, and a photo-first design to showcase extensions and colour work that converts Instagram traffic into booked appointments.
Measurable Results
Project Highlights
- Each location page has unique schema — Google treats them as 5 separate authoritative businesses
- "Hair extensions Dallas" now ranks #2 organically — most competitive beauty keyword in DFW
- Automated review request flow built Capelli from 94 to 380+ Google reviews across all locations
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Project Info
Client
Capelli Salon Dallas
Category
WordPress · Multi-Location · Local SEO
Industry
local
Live URL
capellisalondallas.comKey Results
Tech Stack
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