BJJ Sportswear
BJJ Sportswear - Brazilian Jiu-Jitsu Gear Shopify Store & SEO
BJJ Sportswear supplies gis, rash guards, shorts, and training equipment specifically for Brazilian Jiu-Jitsu practitioners and academies. OVEXBEE built and optimised their Shopify store with a tight niche SEO strategy dominating the BJJ gear keyword landscape.
The Challenge
Competing in martial arts e-commerce means going up against Tatami Fightwear, Scramble, and Amazon. Generic "martial arts gear" keywords were unwinnable. The strategy required owning the granular BJJ-specific search landscape instead.
Our Solution
Built a Shopify 2.0 store with a custom theme, SportsGear + Product schema for every SKU, technique-specific buying guides (best gi for guard players, best rash guard for no-gi), belt-rank specific product recommendations, and a community-focused blog targeting BJJ practitioners at every level.
Measurable Results
Project Highlights
- "Best BJJ gi for beginners" and "BJJ rash guard guide" rank #1 — combined 12,000 monthly visitors
- Belt-rank product recommendation engine increases average order value by 34%
- Academy bulk order programme discovered entirely through organic search — new revenue stream
Want Results Like These?
Get a free proposal - we'll scope the build and strategy together, no obligation.
Project Info
Key Results
Tech Stack
Start a Similar Project
USA & UAE clients welcome. Free proposal - no obligation.