Safe Haven London.

Safe Haven London aim to alleviate homelessness in London through the provision of housing accommodation for persons who are homeless or are identified by a Local Authority as having a priority need for housing.

Founded in 2005, Safe Haven London required a brochure style website to showcase their properties and display their service to the public.

Safe Haven London also needed a striking and vibrant brand, which would work across multiple applications.

The new website needed to be built and live within a matter of weeks, so in collaboration with the client, our developer was given a range of content, a sitemap and imagery, with missing imagery sourced as stock. 

Alongside the website, Safe Haven London required a new brand and colour scheme, which would need to be modern and work across a range of digital and print applications. 

The brand was developed first, and features a bespoke house asset, with the Safe Haven London word mark set in a modern sans serif face. The brand is adaptable, so works as just ‘Safe Haven’ with the asset also being available to use in a singular fashion.

Once the brand was created, the website was developed using a range of purchased and Squarespace friendly plugins, with CSS code utilised to achieve a look that the client desired. Bespoke avatars were also created for the team page, which brought some character to the website.