How Hylan Dental Care Tripled Online Appointments with Multi-Location WordPress and Cleveland Dental SEO
A full WordPress rebuild for a 45-year-old Cleveland dental group — individual procedure pages, Dentist and MedicalProcedure schema, NexHealth booking integration, and a local SEO campaign that put all 4 locations in the Google Maps 3-Pack for high-value dental procedures.
Measurable Results
Client Background & Challenge
Hylan Dental Care has served Greater Cleveland since 1979, operating 4 full-service locations across Cleveland, Brecksville, Fairview Park, and Brunswick. With 2,700+ patient reviews and a team of specialist dentists, Hylan had exceptional reputation signals — but their digital presence was failing to convert that authority into new patient bookings.
Despite 45 years of operation, Hylan was losing high-value procedure inquiries (implants, All-on-Four, Invisalign) to competitors with newer websites and better SEO. High-margin procedures ranked on pages 3–5. More critically, online booking required 3+ clicks from the homepage, and each click was losing approximately 40% of motivated patients.
- ✕High-value procedure pages (dental implants, All-on-Four) ranking positions 22–38 — beyond any realistic click rate
- ✕Only 1 of 4 locations in Google Maps 3-Pack — 3 branches completely invisible in local map searches
- ✕No MedicalWebPage, Dentist, or MedicalProcedure schema — zero structured authority signals for YMYL medical content
- ✕Booking form buried 3 clicks deep — funnel analysis showing 67% drop-off before booking page reached
- ✕Existing 2,700 reviews split across locations with no entity linking — Google could not attribute reviews to individual branches
Our Strategy & Execution Plan
- Rebuilt on custom WordPress with ACF Pro — 30 individual procedure pages each with 1,000+ words of unique clinical content.
- MedicalWebPage + Dentist + MedicalProcedure schema on every page with physician authorship and DDS credential markup.
- NexHealth booking widget embedded in header and on every procedure page — booking now accessible in 1 click.
- Individual location pages built for all 4 branches with unique NAP, local testimonials, and location-specific procedure availability.
- All 4 Google Business Profile listings rebuilt — categories, photo optimisation (40+ photos per location), Q&A seeding, and service menus.
- LocalBusiness + MedicalClinic schema per branch with review count attributes pulling from each location's actual GBP review count.
- Dentist biography pages built with DDS credentials, years of experience, dental school, and continuing education schema.
- "Hylan 10-Point Exam" diagnostic framework featured as authoritative content — unique IP that competitors cannot replicate.
- Patient video testimonial transcripts marked up with Review + Person schema — authentic E-E-A-T signals at scale.
Verified Google Keyword Ranking Movement
| Target Keyword | Search Volume | Start Position | Final Rank | Result |
|---|---|---|---|---|
| dental implants cleveland ohio | 2,900/mo | #34 | #2 | Top 3 |
| all on four dental implants cleveland | 1,200/mo | #Unranked | #1 | Top 3 |
| invisalign brecksville ohio | 880/mo | #Unranked | #1 | Top 3 |
| emergency dentist fairview park | 590/mo | #Unranked | #2 | Top 3 |
| cosmetic dentist brunswick ohio | 720/mo | #Unranked | #1 | Top 3 |
| sedation dentist cleveland | 1,600/mo | #48 | #3 | Top 3 |
"We've been in Cleveland since 1979 but our website looked like we launched in 2009. OVEXBEE rebuilt everything and within 90 days our dental implant bookings alone had more than paid for the entire project. The Maps rankings for all four locations is something no other agency had achieved for us."
- Managing Director, Hylan Dental Care, ClevelandReady to Replicate These Results?
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