Who wants to type in a search query when you could simply say it? A rapidly-increasing number of people see voice search as being preferable to manually writing out a search query. Jupiter Research predicts that voice search will be responsible for $80 billion in revenue by 2023. That’s a big slice of the eCommerce pie you will want to get your hands on.
What Is Voice Search?
If you haven’t heard, you can now run an online search using your voice. Simply speak into your device’s microphone while using a search engine like Google, or a voice assistant feature like Siri, and you’ll get search results as if you typed in a query. This has become increasingly popular due to less time and energy being used up to perform search queries.
Voice search has quickly surged in use within the last few years, and is expected to explode going forward. Here are some quick stats to give you an idea of the state of voice search:
- Smart speakers like Alexa are due to shoot past being a $30 billion market by 2024.
- Out of those who don’t have a smart voice assistant, 34% of them are thinking about getting one.
- Around 30% of all browsing sessions are likely to be done via voice search by the end of 2020.
The preference of voice search for an increasing number of people means that voice search SEO will become essential to follow if you want to drive more ecommerce sales. In fact, voice search SEO should become a key part of your digital marketing strategy going forward.
Once people realized they could search for things using their voice, it caught on like wildfire. Today, millions of people are using smart speakers and digital voice assistants. The adoption is also across the board. Both young and old are jumping in on the voice search trend.
As you can see, voice search is expected to double within the next few years. That is why keeping voice search SEO in mind will be vital to your business getting more leads and sales. There’s a tremendous amount of competition online, so anything you can do to get an edge will help you grow your revenue.
What Makes Voice Search in Ecommerce So Important
It’s looking like around half of all searches done online are going to be voice searches by the end of the year. That’s remarkable considering how new this option is. With figures and trends like this, you can’t afford to ignore voice search SEO. If you do, you will be getting beat out by your competitors. There is still time to get in before it’s too late to take advantage of that first-mover advantage everyone always wants. That’s because, surprisingly, most businesses aren’t applying voice search SEO to their digital marketing strategies.
Over half of Americans will have a smart speaker once 2022 rolls around. That same year, voice shopping is expected to reach an astonishing $40 billion! Those are some impressive figures and should be a wake-up call for you and your business.
We’re now going to go over the ways in which voice search SEO will drive future ecommerce sales. Once you’re aware of these, you will not want to waste any more time before optimizing your marketing content for voice search.
Personalized Shopping Experience
When someone has a smart speaker like Alexa, they are probably using it to communicate what their consumer preferences are. That means it will know what they like. These smart speakers can provide recommendations based on those preferences, leading to a more personalized shopping experience. On average, businesses see their sales increase by around 20% thanks to personalization.
Easier to Review
Getting customer reviews is very helpful to act as social proof that others will be persuaded by. Traditionally, customers had to type out their reviews. That’s no longer necessary with voice search. They can easily share their feedback by recording it. This is much easier and more convenient, leading to more reviews that can encourage others to become paying customers. This hassle-free way of leaving reviews is sure to become more prevalent in the coming years.
People are busy and have short attention spans. Also, they don’t want to be typing out something that is longer than it needs to be. Most people are typing around 30-35 WPM. A voice search can reach close to the equivalent of 100 WPM. That makes it significantly faster than manual typing. There’s no need to look down at a device to make sure a query is being typed in correctly. That makes it helpful when someone is on-the-go and can’t look down. In fact, most people say they use voice search while multitasking. Communicating what they want to find quickly and efficiently is something everyone welcomes.
AI-Assisted Smarter Shopping
Voice search involves the use of artificial intelligence, which can help cut down on searches that don’t produce accurate results. This is due to voice assistants and smart speakers capturing what the shopping behaviors and habits of their users are. Recommendations and reminders can be provided by AI to keep consumers making recurring purchases, which helps out the brands keep generating sales from their previous customers.
Voice search is only going to expand in use, which is why you should get more focused on voice search SEO. People are shopping online more than ever before, and prefer to say their queries instead of writing them. With ecommerce growing at an astonishing pace, reaching $40 billion in 2022, it’s high time to get on top of voice search SEO. This will require some tweaking of your current online content, but it’s definitely within the realm of possibility. If you’re a brand new business with little to no content, you will be able to start off by having your brand’s content optimized for voice search, helping you rank higher up in search results and enjoying more leads and sales.
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